Zoho Campaign Overview | Best Marketing Tool For Business | Email Marketing Platform Overview Zoho Campaigns is an email marketing software to reach, engage, and grow your audience. Create beautiful campaigns, send mass SMS campaigns, customize messages, email templates deliver emails to inboxes, and connect with new customers. Best Email marketing software to reach your audience – Zoho Campaign 1. Create responsive designs 2. customize messages 3. deliver emails to inboxes 4. trigger automated workflows 5. connect with new customers— 6. Zoho Campaigns provides the toolkit to meet your email marketing needs. 7. Mass SMS campaign 8 . Integration to Zoho Campaign to Zoho CRM, Hubspot, Zappier, and others 9. Pre Design Templates 10 . Best open-click rate Zoho campaigns are ones that drive sales. Keep your marketing and sales efforts on the same page, and get the best ROI from every campaign created, with Zoho CRM’s marketing automation tools. 11. Bring your marketing campaigns together Zoho CRM gives you the power to run your campaigns From sending out personalized and high-performing email campaigns to launching a webinar or survey campaign—creating, sending, and tracking campaigns that are specific to your business. 12. Marketing automation software that delivers results Contextually- driven marketing Send your customer the right campaign at the right time with a higher open rate Dynamic personalization simple drag-and-drop editor d. dynamically change your email’s content, images, and CTAs. 13. Email interactivity Zoho Campaign Connect with your recipients through every email by using interactive elements like polls, surveys, attachments, GIFs, images, videos, and reply tracking. 14. A/B testing Guess out of your campaign’s content by testing in real-time which version of your campaign engages best with your audience. A or B? 15. Advanced email automation Automate workflows and drip series to deliver targeted audiences and consistent messages/SMS campaign 16. Drag-and-drop workflows Our custom-made and predefined workflows have you covered with messages for every occasion. Set up a drip email series between different time intervals so your audience stays engaged throughout your nurturing process.Delivery and optimization Spruce up your email marketing to achieve the best results and maximize Send-time optimization Increase your open rates by automatically sending emails to each recipient at their optimal open time. Domain authentication Enhance email deliverability, avoid domain misuses, and improve your sender reputation by authenticating your domain with Zoho Campaigns. 16. Zoho Campaign Terms Campaign Response Description Delivered An email has been successfully sent to the campaign member Opened The campaign member has opened the email Unopened The campaign member has not opened the email Clicked The campaign member has clicked one of the links in an email message Bounced Email is bounced due to the wrong email address of the campaign member. Unsubscribed The campaign member has unsubscribed from your mailing list. Next time, Zoho Campaigns will not send any mass emails. Complaints The campaign member has marked the email as spam. So next time, Zoho Campaigns will not send any mass emails Zoho Campaigns, an email service provider (ESP), is built to help businesses send marketing emails in bulk on a lawful basis. Zoho Mail, an inbox service provider (ISP), What’s the difference between Zoho Campaigns and Zoho Marketing Automation?